6sense identifies accounts and personas visiting your website to help you reach more of them.
Turn Anonymous Website Visitors into Qualified Leads
The visibility gap in B2B marketing
Your website traffic contains valuable signals about market demand and buyer interest. Traditional form-based approaches capture only a fraction of your opportunity. Most B2B buyers deliberately avoid form fills, leaving you clueless about their research process and buying intent.
Turn anonymous traffic into revenue intelligence
6sense enables you to see beyond form fills and understand the full scope of buyer interest in your solutions. Detect buying signals, prioritize accounts showing real purchase intent, deliver relevant messaging, and connect with buyers during their research phase.
In-depth visitor intelligence platform
6sense combines multiple identification approaches to create a complete picture of website visitor behavior:
Account identification
Accurately match anonymous and known buyer activities to specific organizations to spot buying team engagement across your digital properties.
Intent signal analysis
Uncover third-party research activity related to your solution categories and detect early-stage buying signals at the topic and keyword level.
Smart forms
Enrich form submissions with 6sense data, enabling you to boost conversion rates by using shorter forms. Smart form fill integrates with existing forms and marketing systems.
Web traffic analysis
Tie anonymous website visits to accounts. Combine with known contact activity to see all account engagement and spot organizations with sustained interest.
Frequently asked questions
What is account matching?
Process that matches anonymous web traffic and intent signals to buyers and accounts across devices, channels, and locations.
What is lead-to-account matching?
Automated process that links incoming leads with the appropriate accounts in your sales or marketing systems.