How Our Marketing Team Assess Pipeline Gaps & Solves For Them
In this video, Courtney Smith, 6sense Senior Product Marketing Manager, discusses the tactics our marketing team use for find “red accounts,” how we segment within 6sense, and how we take action to drive results.
CMO Reporting: Ways Our Team Leverages Analytics for Strategic Thinking
Saima Rashid, SVP of Marketing & Revenue Analytics at 6sense, shares the key performance indicators that marketing leaders should be monitoring, and the best approach to doing so. Marketing leaders must go beyond traditional marketing reporting and focus on reaching, penetrating, and driving engagement from their ideal customer profile (ICP). 6sense offers valuable features such […]
Ways Our Operations Team Turns 6sense Data into Action
Saima Rashid, SVP of Marketing & Revenue Analytics at 6sense, discusses the critical steps necessary to turn data into insights, and insights into actions. She discusses the need for transparency and accessibility to key performance indicators (KPIs) through a centralized dashboard, which Saima describes here. One of the key benefits of using 6sense Revenue AI […]
How Segment Performance Reporting Helps Our Team Understand Marketing Impact
Saima Rashid, SVP of Marketing & Revenue Analytics at 6sense, discusses the segment performance reporting feature of 6sense and the importance of going beyond high-level dashboarding and diving into granular campaign-level analysis. The segment performance reporting allows marketers to understand which strategies and campaigns are truly driving results and moving the needle. By drilling down […]
How Our Operations Team Measures Pipeline & Revenue Performance
Saima Rashid, SVP of Marketing & Revenue Analytics at 6sense, discusses the importance of having a centralized dashboard to measure pipeline and revenue goals, and how 6sense measures performance. Pipeline management is a team effort that involves both marketing and sales. The dashboard provides real-time data and contextualizes the numbers against historical trends and goals. […]
How Our Operations Team Builds Processes & SLAs to Drive Revenue Efficiency
Saima Rashid, SVP of Marketing & Revenue Analytics, discusses the importance of setting up the right process and Service Level Agreements (SLAs) to ensure qualified accounts are worked. The defined process includes several key components. Firstly, when an account qualifies as a 6QA, a Business Development Representative is expected to conduct thorough research on the […]
Leading & Lagging: How Our Operations Team Finds the Red & Areas to Double Down
Saima Rashid, SVP of Marketing & Revenue Analytics, highlights the importance of tracking lagging indicators such as pipeline generation, conversion to revenue, average selling price, and pipeline progression. Other leading indicators like web traffic, engagement metrics, reach and engagement scores, and campaign performance are also important to monitor. Pipeline generation refers to the creation of […]
No 6QA Left Behind: How the 6sense Team Automates Prospecting to Hot Accounts
Chris Dutton, Head of Marketing Operations at 6sense, walks us through the “No 6QA Left Behind” program, aimed to automate the nurturing of warm leads. Using 6sense qualified accounts, AI-driven predictions that classify which accounts are most likely to buy, to drive automation, our program aims to address the challenge of unworked qualified accounts. When […]
How 6sense Sales Directors Ensure Sellers Work the Best Accounts & Win More Deals
Jack Newton, Senior Director of Sales at 6sense, shows you how he uses 6sense Revenue AI for Sales to effectively prioritize accounts and drive more revenue. Using 6sense predictive insights, which predict the likelihood of an account converting to an opportunity within the next three months, Jack is able to pinpoint the best accounts for […]
How 6sense BDRs Use Rich Intelligence to Book More Meetings with Less Effort
Christian Webb, Lead BDR at 6sense, highlights the benefits of using 6sense Revenue AI for Sales. The hot accounts dashboard provides a comprehensive view, enabling effective segmentation and collaboration. The 6QA (6sense Qualified Account) feature automates account scoring, ensuring timely sales engagement. Actionable insights, such as profile fit and engagement recommendations, enhance outreach efforts. 6sense […]
Ways 6sense AEs Use AI to Accelerate Open Opportunities & Boost Deal Sizes
Courtney Thompson, Enterprise Account Executive at 6sense, explains how she utilizes 6sense Revenue AI for Sales to accelerate deals and identify new opportunities. With 6sense, sales teams receive sales alerts that provide valuable insights into account activities, allowing them to prioritize their efforts effectively. The account prioritization sales dashboard enables sales professionals to track the […]