Generate More Revenue with Our Account-based Marketing Platform
Buyers don't care about your quota
Less than 3% of B2B buyers engage with vendors early in the buying journey, and most have already chosen a preferred vendor before talking to sales. To succeed in this new environment, you need an ABM platform that can help you:
- Identify your ideal customers, (even when they’re researching anonymously).
- Understand their needs and where they are in their buying journey.
- Engage them with personalized messages across channels.
- Measure the impact of your ABM campaigns on revenue.
6sense is an AI-powered ABM platform
6sense is an AI-powered ABM platform that helps B2B organizations like yours achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every GTM activity.
Let’s explore what the right ABM platform can do.
Using 6sense for account-based marketing
Our platform puts your marketing team in the driver’s seat.
6sense arms your team with the information they need to guide buyers through the sales cycle and stay ahead of the competition. Your team can also prove the impact of marketing efforts with data related to account engagement, pipeline velocity, and revenue impact.
6sense offers all the bells and whistles that traditional ABM solutions provide, but our platform goes way beyond by using data like:
- Intent data: 6sense uncovers hidden buying signals based on keywords and topics.
- Predictive modeling: AI-driven predictions help align your teams on the best time to engage.
Why choose 6sense for ABM success?
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AI-powered insights
6sense’s AI, known as 6AI, analyzes data to uncover buying signals that you’d likely miss otherwise. Think of it as your secret weapon for finding those all-important “breadcrumb” of buying signals that are obscured by anonymous online research.
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Deep personalization
6sense’s Audience Builder allows you to create content tailored to each account’s specific needs and interests. This helps you get the right message to the right people, through the right channels.
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Seamless integrations
6sense integrates with your CRM and marketing and sales automation tools for smooth ABM execution from start to finish. Your data is all in one place, everyone is on the same page, and the data can easily be activated across platforms.
Key features of the 6sense account-based marketing platform
The platform accurately matches anonymous and known buyer behavior to accounts. 6sense helps you pinpoint businesses exhibiting specific behaviors, like recently expanding their sales teams, which might indicate the need for your solution.
6sense surfaces third-party buying signals to reveal what decision-makers at your target accounts care about.
6sense helps predict buying stages with AI. This means you can anticipate the needs of your target accounts, and adjust your strategy as needed.
The ABM platform creates audiences that can be used for segmentation, activation, and analysis across channels. This allows you to target your most valuable accounts with precision.
6sense provides firmographic data for accounts, leads, and contacts. This helps you gain a deep understanding of your target audience, so you can personalize your messages and content accordingly.
6sense supports display, video, retargeting, and social ad campaigns. The platform helps ensure your ads are seen by the right people at the right time, maximizing your ROI on ad spend.
6sense helps remove friction from the lead generation process by providing data enrichment for form submissions. This enables you to use much shorter forms, which visitors prefer, while still capturing the data you need.
6sense leverages AI to develop personalized emails that qualify leads and convert accounts. Pre-built AI Agents can provide quick help for common GTM tasks, and you can even create your own AI email agents to scale other ABM efforts.
ABM insights that fuel winning strategies
Boost brand awareness
6sense identifies businesses researching specific keywords, products or services, even if they’re not yet familiar with your brand.
From there, you can build dynamic audiences and launch targeted omni-channel campaigns, all from one central drag-and-drop canvas.
Find unknown opportunities
Intent data reveals what your prospects and customers are interested in, even if they haven’t contacted you directly.
These insights illuminate hidden demand that already exists within your funnel, ensuring you maintain a competitive edge and win more deals.
Improve customer experience
The easiest way to grow revenue is to keep the customer you already have. Create “always-on” campaigns to target your existing customers. 6sense can identify customers at risk of churning by tracking keywords related to your competitors.
You can then create a personalized campaign using 6sense to serve them ads and emails that encourage them to remain engaged. You can also alert your customer support team.
ABM insights that fuel winning strategies
Boost brand awareness
6sense identifies businesses researching specific keywords, products or services, even if they’re not yet familiar with your brand.
From there, you can build dynamic audiences and launch targeted omni-channel campaigns, all from one central drag-and-drop canvas.
Find unknown opportunities
Intent data reveals what your prospects and customers are interested in, even if they haven’t contacted you directly.
These insights illuminate hidden demand that already exists within your funnel, ensuring you maintain a competitive edge and win more deals.
Improve customer experience
The easiest way to grow revenue is to keep the customer you already have. Create “always-on” campaigns to target your existing customers. 6sense can identify customers at risk of churning by tracking keywords related to your competitors.
You can then create a personalized campaign using 6sense to serve them ads and emails that encourage them to remain engaged. You can also alert your customer support team.
Ivanti Drives Engagement and Increases Win Rates with 6sense
Frequently asked questions
What is an account-based marketing platform?
An account-based marketing (ABM) platform helps businesses concentrate marketing and sales efforts on individual accounts. Think of it like spearfishing — you’re targeting high-value accounts with laser focus instead of casting a wide net.
What are the benefits of account-based marketing platforms?
- Increased revenue: An ABM platform can help you drive significant revenue growth by uncovering anonymous buyers, understanding their behavior, and engaging them with personalized messages at the right time.
- Enhanced sales and marketing alignment: 6sense provides account intelligence and prioritization dashboards that help both sales and marketing teams identify which accounts to engage and when. Marketing and sales teams can use 6sense to adjust to the account behavior in real-time. The 6sense platform gives sales and marketing teams a single source of truth and ensures a coordinated strategy.
- Improved ROI: 6sense reduces go-to-market waste by helping your teams focus on high-value accounts that are ready to buy. This allows for more effective resource allocation.
- Scalable ABM strategies: Whether you need a one-to-one, one-to-few, or one-to-many ABM strategy, 6sense can support you. 6sense provides packages for teams of all sizes.
How can 6sense help identify the right target accounts for ABM?
6sense uses AI and machine learning to analyze data from a variety of sources, including your CRM, website traffic, and intent data. This allows the platform to identify accounts exhibiting buying signals. The platform also considers factors like company size, industry, and location to identify accounts that are a good fit for your business.
How does 6sense’s ABM platform differ from others in the market?
6sense stands out by leveraging AI and predictive analytics to identify and prioritize target accounts based on intent and engagement. The platform also offers a comprehensive suite of features that allow you to execute your ABM strategy from start to finish. 6sense provides a unified view of all your marketing and sales data, so you can see the complete buyer journey and measure the impact of your efforts.
Why do I need an account-based marketing platform?
Account-based marketing is a highly effective way to generate leads, accelerate pipeline, and close deals. Unlike broad marketing strategies that cast a wide net, ABM targets high-value accounts with precision, aligning marketing and sales efforts to penetrate key accounts. An ABM platform can help you identify, target, and engage your ideal customers, as well as track the results of your campaigns. ABM platforms also help facilitate collaboration between sales and marketing teams.
Can 6sense’s ABM Platform handle multi-channel campaigns?
Yes, the 6sense ABM platform supports multi-channel campaigns. You can use 6sense to orchestrate and automate your marketing activities across channels, including email, web, social media, and display advertising. 6sense helps you personalize your messages and content for each channel, so you can reach your target accounts with the right message at the right time.
How does the 6sense’s ABM platform ensure data accuracy and quality?
6sense ensures data accuracy and quality by continuously updating and validating account and contact information. The platform uses a variety of data sources, including third-party data providers, to ensure that your data is accurate and up-to-date. 6sense also offers data cleansing and enrichment services to help you improve the quality of your data.
What kind of support and training does 6sense provide for new users?
6sense offers comprehensive onboarding support, including training sessions, user guides, and dedicated account managers to assist new users. The platform also has a robust knowledge base and community forum where users can find answers to their questions and connect with other users.