If Signalverse provides the ingredients, 6AI is the cook that serves up signals and helps marketers take effective action. Using the power of the Signalverse, 6AI enables:
The 6sense Signalverse™
Buyers don’t want to be pitched
It takes B2B buyers an average of 11 months to research and choose a new vendor. The first 70% of that buying journey is spent doing anonymous research.
The anonymous research phase is critical for sellers, because it’s when most deals are won or lost. Buyers don’t talk with sellers during this phase of research. They mostly don’t fill out contact forms. When they do, they rarely respond to calls or emails.
So how do you win the confidence of a prospect who won’t talk to you?
Light up the path to revenue
The Signalverse helps B2B sales organizations
- Find buyers
- Analyze market potential
- Uncover opportunities
- Connect to the right people with the right message
The Signalverse helps B2B marketers and sellers earn a spot on buyers’ short list of vendors to consider.
When you know which accounts are looking for solutions and what they care about, you can deliver personalized campaigns that influence their journey and earn conversations.
What makes up the Signalverse?
Intent Data
A big part of what makes 6sense different is how we collect and synthesize intent data as part of our 6AI prediction models. We process over 650B intent signals monthly, including those coming from:
- Keyword research across millions of pages of B2B publisher content
- Partnerships for additional topic intent on B2B research sites (G2, TrustRadius, Bombora, PeerSpot, Gartner)
Company Data
We analyze over 25B signals to capture and update 1.1B unique details about companies and associated IP addresses. These data points include:
- Firmographics (company characteristics and news)
- Technographic (existing tech stack)
- IP addresses (corporate offices as well as home offices)
- Cookies
- Alternative identities
Contact Data
Our research shows that an average buying team consists of 11 members. It’s critical that marketers and sellers know how to engage them, and when. The Signalverse processes more than 70,000 job changes daily to maintain the most accurate, up-to-date contact data available.
Web Deanonymization
See which accounts are anonymously visiting your website and understand complete buyer journeys by unifying CRM, MAP, and web activity. 6sense ingests and categorizes historical data from your CRM and MAP along with real-time engagement data from your website.
What makes up the Signalverse?
Intent Data
A big part of what makes 6sense different is how we collect and synthesize intent data as part of our 6AI prediction models. We process over 650B intent signals monthly, including those coming from:
- Keyword research across millions of pages of B2B publisher content
- Partnerships for additional topic intent on B2B research sites (G2, TrustRadius, Bombora, PeerSpot, Gartner)
Company Data
We analyze over 25B signals to capture and update 1.1B unique details about companies and associated IP addresses. These data points include:
- Firmographics (company characteristics and news)
- Technographic (existing tech stack)
- IP addresses (corporate offices as well as home offices)
- Cookies
- Alternative identities
Contact Data
Our research shows that an average buying team consists of 11 members. It’s critical that marketers and sellers know how to engage them, and when. The Signalverse processes more than 70,000 job changes daily to maintain the most accurate, up-to-date contact data available.
Web Deanonymization
See which accounts are anonymously visiting your website and understand complete buyer journeys by unifying CRM, MAP, and web activity. 6sense ingests and categorizes historical data from your CRM and MAP along with real-time engagement data from your website.
“Data by itself is a lot of noise, you have to do a lot of things to turn it into ‘signal.’”
Smart sales starts with clean data
Clean
We identify and correct any incomplete, duplicate, non-standard, or irrelevant data by removing junk values that may be the result of user entry errors or other data capture issues.
Classify
To help you make sense of your data, we organize it by relevant categories which become the basis of your model taxonomy.
Standardize
We ensure that your data adheres to a set of standards to reconcile different abbreviations, word variations, misspellings, etc. as well as to ensure data uniformity across integrated technologies.
Matching
This final step is critical and is what sets the 6sense Signalverse™ apart. Without the ability to match all of these behavioral signals to accounts in your CRM and MAP — the data is essentially useless.
Profile Fit Scores
Build your AI-driven ideal customer profile
Buying Stages
Understand exactly how far along accounts are in their buying journey
AI Summaries & Actions
Provide clear takeaways for sales based on 6sense intel
AI Email Agent
Automate routine tasks, follow-ups and meeting scheduling
Keyword Groups & Recommendations
Group keywords to scale segmentation and receive keyword suggestions automatically
1 Trillion signals processed daily
500B+
Intent Signals Analyzed Monthly
3.7B+
IP Addresses Tracked
600M+
B2B Buyer Profiles Captured
449M+
B2B Buyer Profiles Published
65M+
Company Profiles Published Across 200+ Countries
60M+
Direct-Dial Phone Numbers
119M+
Verified Business Email Addresses
35K+
Technologies Tracked