Glossary Terms

More commonly referred to as a “6sense Buying Stage,” using relevant signals of interest and engagement across known and anonymous activity, 6sense classifies accounts into the appropriate buying stage using patented AI-driven predictions and scoring. At any point in time, an account’s buying stage can change, either progressing or regressing.

Qualified by 6sense, a 6QA is an account that is primed for sales engagement. Due to increases in intent, profile fit and engagement, a 6QA occurs when an account moves from an earlier buying stage (Target, Awareness or Consideration) to a later buying stage (Decision or Purchase), making them qualified for sales activity. It is […]

Percentage of accounts reached where visitors came to your website by clicking through an ad, compared to total accounts reached.

What Is Account Mapping? Account mapping is a practice that enables businesses to understand prospects and reach customers. It helps you organize the people in charge of specific accounts.  Marketers use account mapping to develop a strategy for targeting accounts within an ABM (Account-Based Marketing) approach.  The strategy helps you understand the decision makers, the […]

The measure of a vendor’s ability to match IP addresses and other anonymous digital signals from anonymous and known visitors back to accounts. With our patented Company Graph, we match buyer intent signals to accounts and buying teams, giving businesses more opportunities to engage buyers and generate revenue. And like the rest of us, the Company […]

Percentage of accounts reached where visitors came to your website within 30 days of an impression without clicking through an ad, compared to total accounts reached.

What is Account-Based Selling? Account-based selling is a B2B sales strategy that targets high-value accounts, rather than individual buyers within those accounts. It combines sales engagement and account-based marketing, and involves personalized and highly targeted outreach to decision-makers within the account to build relationships and close deals.  This approach requires close collaboration between sales and […]

AI email automation is a sophisticated technology that leverages artificial intelligence to streamline and enhance the email marketing process.   By integrating 6sense’s AI Email Assistant, businesses can automate personalized email campaigns that adapt to recipient interactions and data insights in real time.  What is AI Email Automation?  AI Email Automation technology enables you to optimize […]

Using 6sense’s AI Email Assistant, marketers can improve email campaigns performance by delivering more content that resonates on a personal level.  Let’s explore how AI email content can boost revenue generation once you incorporate it correctly into your workflow.  What is AI Email Content?  AI Email Content is email content that is automatically generated or […]

AI Email Personalization is the use of artificial intelligence to create highly individualized email content. 6sense’s AI Email Assistant analyzes customer data to tailor messages according to individual preferences and behaviors, significantly boosting engagement. What is AI Email Personalization? AI Email Personalization goes beyond generic emails to craft highly individualized email content that resonates with […]

Using machine learning, AI Email Subject Lines are dynamically generated subject lines built to resonate with individual recipients, thereby improving open rates and overall engagement.  What are AI Email Subject Lines?  An email subject line can inspire interest and trust from targeted leads. It can also be the reason your email gets deleted instantly.   AI […]

B2B sales prospecting is like gardening. A gardener must carefully select the right seeds, prepare the soil, and provide consistent care. Sales professionals must identify potential customers and cultivate relationships until they blossom into full-fledged customers.   Traditionally, sales teams have relied on cold calling, networking events, and referrals to generate leads — methods that can […]