To take its sales and marketing tactics to the next level, SEI required a full assessment of its technology stack. By applying a data-driven approach and leveraging 6sense to identify and target new business, the SEI revenue team now sees accelerated revenue growth, powered by intent data and analytics. ‘
SEI leveled up their sales and marketing efforts by applying a data-driven approach, powered by intent data and analytics, and leveraging 6sense to identify, target and close new business.
Key takeaways:
- By using intent signals and personalization, SEI saw a 260% increase in new firm sales and a 528% increase in assets under management.
- The alignment of sales and marketing, along with a small pilot and fast results, contributed to the success of the transformation.
- SEI emphasized the importance of training and transforming the entire organization to be data-savvy and use analytics for growth.