Intelligent Workflows & the next era of AI-powered B2B growth For more than a decade, 6sense has been driving B2B go-to-market innovation — helping revenue teams navigate complexity, engage the right buyers, and maximize pipeline impact. From pioneering account-based marketing to redefining revenue intelligence with predictive AI, we’ve continuously adapted alongside our customers. Now the […]
What is anonymous website visitor identification? Studies show that only 3-4% of B2B visitors fill out forms on websites. Even among actual buyers from target accounts, only about 20% fill out forms. That leaves B2B businesses left in the dark when it comes to capturing 80% of potential revenue opportunities. That’s why identifying anonymous website traffic is […]
Introduction In our recent look at the differences between account-based practices in EMEA and North America, it was no surprise that General Data Protection Regulation (GDPR) made the list. While companies covet the proven results of an account-based approach, they’re also concerned — and often a little confused — about how a deanonymizing go-to-market machine complies with privacy-based […]
AI-driven email outreach is more than just automation—it’s a game-changer for sales and marketing teams. But how do you deploy AI agents effectively while maintaining compliance, preserving inbox health, and ensuring human alignment? In this episode, Chris Dutton, VP of Marketing Operations at 6sense, breaks down how his team has scaled AI email agents […]
Explore ways Business Development Reps can adopt AI to win more.
Marketers have never been short on big ideas—but executing them has always been the challenge. Too much time spent on production, data wrangling, and operational headaches has kept teams from focusing on strategy and creativity. Now, AI is flipping that equation. Generative AI isn’t just a new tool; it’s redefining what’s possible in marketing, […]
If you’re a BDR, you know the drill: Another day, another hundred tasks to juggle. From prospect research and email outreach to meeting scheduling and follow-ups, the to-do list never seems to shrink. AI tools promise to ease this burden. But choosing the right one feels like navigating a maze of features, pricing tiers, and […]
Picture this: It’s a typical Monday morning. Your sellers spend hours cold calling, sending generic emails, and chasing dead-end leads. Now, imagine an intelligent system that does the heavy lifting, prospecting with laser-like precision, engaging buyers and teeing up sales reps for fruitful conversations. Now, that’s a decent Monday. That’s not a dream — it’s […]
About the Session This session of Science of B2B explores the challenges buyers face in today’s complex decision-making environment, where overloaded teams struggle to process an overwhelming amount of information. Kerry emphasizes the importance of simplifying the buying process by adopting consistent, industry-standard language to describe product capabilities. By reducing complexity and focusing on clarity, vendors can […]
AI is reshaping every aspect of business, and revenue leaders face a critical challenge: how to effectively implement AI without losing the human elements that drive success. On our Revenue Makers podcast series we explored this theme through conversations with distinguished leaders who are navigating the revolution in different ways. Here are their insights on […]
