Intelligent Workflows & the next era of AI-powered B2B growth For more than a decade, 6sense has been driving B2B go-to-market innovation — helping revenue teams navigate complexity, engage the right buyers, and maximize pipeline impact. From pioneering account-based marketing to redefining revenue intelligence with predictive AI, we’ve continuously adapted alongside our customers. Now the […]
Account-Based Marketing (ABM) is a game-changer for B2B revenue teams. It enables sellers and marketers to laser-focus efforts on high-value accounts to increase the likelihood of conversion. But there’s a catch: It involves many tedious tasks that drain time and energy. Manually providing relevant and timely outreach to every individual account is like trying to […]
What is data-driven marketing? Data-driven marketing refers to an approach where marketing teams use analytics to inform decision-making and campaigns. In a complex business environment, a data-driven marketing strategy enables organizations to: By analyzing this data, businesses can optimize their website content and user experience to attract and retain visitors. Through targeted ads and emails […]
The data show that B2B marketing and sales have been undergoing a gradual transformation away from lead-centric practices, toward practices that are better aligned with how buyers buy: These three practices align to the reality of how B2B buyers buy and are central to how marketing teams are becoming more effective. The data also show […]
Summary and key findings Summary While ABM adoption is increasing, measurement practices are lagging, with most marketers still relying on traditional metrics such as leads and MQLs. This reveals a lack of alignment between what marketers are doing (ABM) and what they are measuring. Despite this, there are signs of progress, such as increased measurement […]
Imagine walking into a department store, intent on purchasing a specific item or just exploring your options. As soon as you step through the door, a flurry of sales associates descends on you, eager to assist. While you might appreciate their enthusiasm, it can feel overwhelming, even intrusive. Most of us decline the offer of […]
Understanding Wealth Management marketing Wealth management marketing focuses on promoting financial products and services. It involves a deep understanding of the unique needs and preferences of potential clients, as well as the regulatory and compliance requirements specific to the sector. Successful wealth management businesses use targeted marketing strategies to form long-term client relationships. These strategies […]
Summary & key findings Summary For the second year, our research finds that marketing teams with account-based practices achieve better outcomes. These teams report better and more consistent financial results, and are more satisfied with their teams’ performance. High performers are aligned with sales on cohorts of strategically chosen accounts, address buying groups rather than […]
Introduction Do you struggle with reaching your B2B buyers with the right message at the right time? Do your deals bog down because it takes too long to identify and influence key members of your customers’ buying teams? If the answers are yes, you’re not the only one. Many companies lack data-backed insights into potential […]
When does buying software drive real impact, and when is it just a costly mistake? In this episode, Maxwell Maurier, VP of Growth Marketing at Trellix, shares how to make technology investments that actually move the needle. He explains why strategy should come before software, how Trellix aligns purchases with business goals, and what […]
When does a B2B influencer strategy drive real impact and when is it just a distraction? In this episode, Fredrik Borestrom, Director of International Agency Development, EMEA and LATAM at LinkedIn, shares insights on the rise of B2B influencers. He explains why expertise is more valuable than reach, how brands can tap into employee […]
Welcome to the most anticipated matchup in revenue generation history. Today’s championship game pits the Spray-and-Pray Sharks against the Precision Predators in a battle that will define the future of pipeline building and deal closing. The Sharks are champions of the old school — masters of high-volume outreach, batch-and-blast marketing, and the “throw enough at […]
