Introduction It’s common to confuse prospecting with lead generation. Both involve identifying potential customers and driving revenue. What makes them different? The approach and the stage of the sales process. Prospecting is all about finding potential customers who fit your target market. This could involve anything from cold calling to scouring LinkedIn for the right […]
Quick Read Summary The role of BDRs and SDRs is evolving, shaped by advances in AI, buyer behavior, and the need for more strategic engagement. While AI has introduced automation for tasks like email writing and initial prospect outreach, it is enhancing rather than replacing BDR functions. Already, 60% of BDRs are using AI tools and most see these technologies […]
At my first SiriusDecisions Summit, I asked attendees two questions: I’ve run similar polls on LinkedIn with the same results. Marketers structure plans around tactics we personally ignore. This is especially true for BDRs. The golden rule litmus test for BDRs Ask yourself: If the answer is no to either, it’s time for a reckoning. […]
“BDR Transformation” isn’t just a buzzword—it’s the key to unlocking smarter sales. Join Van Miner, Head of Business Development at 6sense, to dive into how BDRs and BDR Leaders can level up with data-driven strategies, sharper outreach, and better alignment with sales goals.
Introduction Back in 2020, we wrote a book called BDRs Are a BFD. In it, we argued that business development reps (BDRs) are pivotal to the success of modern B2B sales and marketing efforts. Not only are they the primary driver of pipeline, they’re also the voice of the brand and the curators of the prospect experience. […]
Buyers crave personalized messaging; in fact, 72% of B2B buyers expect personalized content. That means generic emails and outreach will never pass muster. Of course, every BDR wants to craft a perfectly personalized message for every single buyer. The problem? There’s not enough time in the day to do that. Or at least, there wasn’t […]
We operate in an era of AI-powered sales tools and automated sequences. With these advanced solutions at our fingertips, the old-fashioned sales approach to cold calling seems obsolete. But data tells a surprising story: Strategic cold calling remains one of the most effective ways to drive B2B sales results. In this guide, learn why cold […]
Studies have found that the typical win rate for inbound leads is 1.5x-2.5x higher than outbound leads. So it’s no surprise that so many B2B sales orgs focus much more attention on maximizing inbound leads, and less time trying to make first contact with a phone call. You don’t get much more outdated than using […]
If you’re not yet automating your outbound efforts, you’re missing a huge opportunity to take some burden off your team while also boosting pipeline. In this webinar session, our 6sense AI experts, Adam Kaiser, Mac Conn and Chris Dutton, reveal six winning plays for automating outbound. In this session, you’ll learn:
What is a sales prospecting template? Sales prospecting templates are structured frameworks used for outreach by revenue teams. If you don’t already have one, it’s time to start building it. If you do, it’s probably time to review it. By offering a consistent format, sales prospecting templates bring efficiency to the complex processes of prospecting, […]
Tired of low email reply rates and struggling to book meetings? You’re not alone. Cold calling can feel like a grind, but it’s still one of the most effective ways to boost sales. In this webinar session, Nick Cegelski, Founder of 30 Minutes to President’s Club and Ernest Owusu, 6sense’s Head of Sales Development Transformation […]
