Enterprise

Bonterra is one of the fastest-growing social good software companies in the world. Through innovative solutions for fundraising, corporate social responsibility, and case management, Bonterra is working towards increasing giving to 3% of U.S. GDP by 2033, unlocking $573 billion for more global good annually.  Justin Lopez, account-based marketing manager (ABM) at Bonterra, shares how […]

When Dialpad set out to build their digital account-based marketing program in late 2023, they knew they needed more than just powerful platform capabilities — they needed expertise to maximize their investment and accelerate results.  As digital ABM manager at Dialpad, Shanelle Rucker brought valuable experience implementing 6sense in her previous roles. But rather than […]

Reltio, a leader in data unification and management, previously faced the all-too-common industry challenge—having to do more with less. Knowing that chasing lukewarm opportunities isn’t the most effective use of most business development representatives’ (BDRs) time, Reltio turned to 6sense’s AI’s Email Agents for support.  This case study dives deep into Reltio’s Email Agents strategy […]

JAGGAER, a world leader in procurement software, faced a common problem in the B2B industry: making their Account-Based Experiences (ABX) strategy work its best with limited resources. Despite being a sizable organization, resource allocation constrained their ABX efforts in North America. Annika Helmrich, Vice President of Growth Marketing at JAGGAER, recognized the need for a […]

ScienceLogic, a leader in automated IT operations and observability solutions, empowers organizations with actionable insights, seamless visibility across environments, and workflow automation to drive outcomes and eliminate manual tasks with their ScienceLogic AI platform. We sat down with Arielle Recine, vice president of lifecycle marketing, and Connor Wright, senior ABM manager at ScienceLogic, to learn […]

For Coveo, a leader in AI-powered search and generative experiences, aligning marketing and sales teams presented an ongoing challenge and opportunity. The marketing and business development teams have been working closely together under the CMO to maximize communication and collaboration. Through this alignment they discovered that their traditional lead-focused approach across four business lines relied […]

A leading automotive technology provider that helps resolve tens of millions of auto insurance claims has turned to 6sense’s Email Agents to ensure they don’t miss any critical opportunities. As a result, this enterprise platform is reaching more leads, personalizing messages at a scale that was previously impossible, and receiving more responses.   The problem […]

With a global reach, delivering network connectivity to enterprise and government sites in over 190 countries, Expereo has been helping businesses stay securely connected since 2004. However, in late 2022, Expereo faced significant challenges in their marketing efforts.  Marc Brunel-Walker, Expereo’s Director of Global Demand Generation, has worked in marketing for over 25 years. Shortly […]

Founded in 1985, Blue Yonder is a world leader in digital supply chain transformations. As a billion-dollar company, Blue Yonder invests in world-class technology platforms to fuel continuous growth in their go-to-market strategy.   Two platforms crucial to Blue Yonder’s success are 6sense and Drift.   PT Umphress is Blue Yonder’s Global Director of Digital Marketing. He […]

Drata, the leading compliance automation platform, invests in a world-class technology stack to maintain a competitive advantage. When Drata decided to switch from a leads-based to an account-based strategy, they knew 6sense would support this transition and drive revenue growth.  Drata’s Head of Marketing Operations, Kacee Court, explains how 6sense paid for itself within six […]

Iron Mountain, a global leader in storage and information management services, has long been at the forefront of incorporating innovative technologies into their business operations.  Implementing 6sense has marked a significant shift in how the company approaches their marketing strategies, targeting, and overall efficiency. Iron Mountain’s Jack Speyer, director of marketing operations, and Scott Stano, […]

Vertiv has provided IT infrastructure support for some of the world’s leading businesses since 1965, and with over 750,000 customer sites worldwide, Vertiv serves more than 70% of Fortune 500 companies.  Paul Russell, the London-based Global Customer Marketing Director at Vertiv, has been with the organization for over eight years. Noticing a sea change in […]

Staying ahead of the curve is crucial in B2B today. For Lyra Health, a leading workforce mental health care provider, the challenge was clear: bridge the gap between marketing and sales to create a unified, effective approach to customer engagement. 6sense became the catalyst to revolutionize Lyra’s go-to-market strategy, garnering impressive results like a 150% […]

With nearly 40,000 customers and 80 products in their portfolio, Ivanti has established itself as an IT software leader since 1995. Some of Ivanti’s most impactful growth has come from acquisitions, which have resulted in growing pains around merging customer data. Carole Groombridge, Ivanti’s Senior Director of Global Marketing Programs, has worked in IT for […]

A global financial services provider with a diverse product portfolio needed to scale up their digital marketing efforts to continue on their revenue growth trajectory. The company’s CMO spearheaded the search for an ABM platform to modernize their go-to-market strategy and drive their sales and marketing tactics with data, not guesswork. The following explains how […]

Over the last decade, Sprout Social has quickly established itself as a technology-stack staple for organizations streamlining their social media. To support continued growth, Sprout Social implemented 6sense Revenue Intelligence in 2022.  Before implementing 6sense, Sprout Social’s revenue team members struggled to prioritize leads and outreach efforts. Now, 6sense equips Sprout Social’s sales development team […]

As a leading provider of enterprise content management and business process management solutions since 1991, Hyland owes their 30+ years of success to the top-notch talent and technology they invest in.  Two of Hyland’s main growth drivers are 6sense and 2X, a Tier 1 6sense services partner that specializes in helping B2B sellers get the […]

Jones Lang LaSalle (JLL) reshapes how organizations acquire, manage, and operate real estate worldwide. Mike Randall, Head of Global Integrated Demand Strategy, and Vijay Thomas, Senior Director of Digital Marketing in India, are working to transform the company’s digital marketing strategy. JLL has a unique opportunity to support enterprises looking to establish or expand Global […]

Anthology, a prominent EdTech provider, supports over 150 million learners, educators, and administrators across 80 countries. But as the EdTech industry expands, Anthology must be vigilant in their go-to-market strategy to stand out in a crowded marketplace.  Joshua White, former sr. manager of global demand gen, says Anthology has faced some significant hurdles, including extended […]

Harri, a leading frontline employee experience platform, serves over 35,000 restaurant and hotel locations with nearly 4 million employees.  With previous work experiences in the HR tech space and the restaurant industry, Harri’s Christine Rochelle, Director of Demand Generation and Content Marketing, and Sarah Higgins, Global VP, Field Marketing & Operations, are dedicated to Harri’s […]

QAD was established in 1979 in Santa Barbara, CA to solve a manufacturing issue. They have since expanded worldwide as an enterprise resource planning (ERP) software provider for customers in 100+ countries.  The main driver of QAD’s success is their world-class technology stack, which 6sense has been a part of since 2018.   Nancy Naretto, QAD’s […]

KBX Logistics, a subsidiary of Koch Industries, has grown from a small cost center mentality as a shipper to a top 10 player in the third-party logistics (3PL) industry. As a 3PL, the company connects shippers with carriers and their private fleet drivers to move freight across North America.  Behind KBX’s continuous success is a […]

Flexential offers a comprehensive suite of IT solutions designed to keep businesses safe and their applications running. With over 20 years of experience, they provide customizable solutions for high-density computing, including colocation, cloud, connectivity, data protection, and professional services. Their FlexAnywhere™ platform, with 41 data centers across 19 markets, provides a 100Gbps private network backbone […]

Talend, a global leader in modern data management, is taking the work out of working with data. Founded in France in 2005 and headquartered in San Mateo, California, more than 7,250 customers around the world rely on Talend for modern data management that drives real business value.  Talend implemented 6sense at the beginning of 2022 […]

RepTrak’s journey of testing its go-to-market strategy with and without the power of AI is eye-opening. Hear first-hand what happens when you embrace the 6sense strategy.

Learn from CMO Ashley Deibert and Peter Lastowski, Director of Revenue Operations, about the lessons Piano learned along its ABX journey and how to align your sales and marketing teams around rich AI-driven account insights.

Zywave, a provider of software for insurance agencies, has long been an innovator in the insurance technology space. But in 2022, Zywave leaders identified a creaky internal blocker that could have weakened their commanding position: a 25-year-old customer database.   Additionally, over the past few years filled with rapid M&A activity, inconsistencies, and obsolete data infested […]

Ashleigh Ford, Trend Micro Director of Marketing Operations, shares the secrets to her 6sense success alongside Heather Foeh, 6sense Sr. Director of Customer Marketing.

When dealing with closed-lost accounts, most companies cut their losses and move on.  But Clari isn’t like most companies. Instead, they closely examine closed-lost accounts and find new ways to bring them back to life.  Or, at least, that’s what Tyler Pleiss and Derek Antti — Clari’s Senior Marketing Manager and Revenue Development Manager, respectively — […]

Bynder goes far beyond managing digital assets. The digital asset management (DAM) platform enables teams to conquer the chaos of proliferating content, touchpoints, and relationships to thrive. Founded in the Netherlands in 2013, Bynder quickly expanded beyond their Amsterdam HQ into Boston, San Carlos, Rotterdam, Barcelona, London, and Dubai. As Bynder grew, its leaders continually […]

Custom Truck One Source began as a family gas station and tow service in 1996. They have since evolved from a 3-bay shop in Missouri with 12 employees into an industrial icon with more than 2,200 employees and 36 locations.  Similar to other manufacturers, Custom Truck One Source previously relied on conventional selling strategies like […]

A global provider of fastening solutions spent years using traditional approaches such as print advertising to market its brand and products with limited success. Then, a few years ago, they implemented a digital transformation that shifted their mindset and modernized their sales and marketing motions. By adopting an intent data-driven approach with 6sense and providing […]

LaunchDarkly, a leading feature management platform founded in 2014, serves over 4,000 customers ranging from startups to enterprise companies, such as NBC, Santander, Ryanair, and Vodafone.  While LaunchDarkly has successfully scaled as a Series D startup, they implemented 6sense in 2022 to gain deeper customer insights to keep the momentum up and to the right.  […]

Hear key takeaways from ServiceMax about marketing and sales alignment – specifically around account selection, automation, advertising across regions, and gifting, as well as results from the campaign that drove $2M in pipeline

With a small but mighty ABM and Field Marketing team, FireEye is accelerating customer revenue, reputation and retention with this new agile approach. Join the session to discover how you can apply these industry-leading practices to your marketing programs.

Dive into the strategies and tactics that manufacturer, FARO, took in order to drive revenue at-scale. Leveraging insights, the team was able to increase sales velocity and reduce costs.

Armed with data at their fingertips, the Trend Micro marketing team looked at their market, campaigns, and messaging in a new light.

Learn how SAP has redefined its campaign mix to a series of top of funnel, acceleration, 1:1, and micro-targeted programs; and establishing a new function for targeting, creative development, campaign testing, and optimization delivered by 2X.

By putting 6sense at the center of its demand generation engine, Morningstar racked up quick wins and took its pipeline numbers to new heights.

Diligent, a modern governance company, has evolved massively over the last few years. 6sense has been at the center of the evolution, aligning teams and providing an account-centric strategy.  Craig said the company’s grown more complex, and 6sense offers a strategic way to identify the right accounts. 6sense enables Diligent to augment account lists and […]

Salesloft uses 6sense because of its ability to cater to both sales and marketing teams, enabling a full-funnel experience.  Melissa Meinert, Salesloft’s Senior Director of Demand Generation, has some advice for teams newly implementing 6sense.  “I recommend to any new customers — look at all the data sources that you already have and what 6sense […]

6sense empowers Drift users by proactively providing invaluable buyer-intent data on accounts that are visiting their websites. This sidesteps slow, traditional marketing methods, accelerates the sales process and boosts conversion rates. Katie said 6sense allows website visitors to skip filling out dead-end forms and instead enables her team to create meaningful conversations from the get-go. […]

NanaWall, a major manufacturer of opening glass wall systems, isn’t a newcomer to Account-Based Marketing (ABM). In fact, the industry leader used an account-based approach to sales and marketing before “ABM” was a common phrase. For years, NanaWall’s revenue team paired its ABM strategy with a few predictive analytics tools that helped score opportunities. But […]

Over 20 years ago, Ryan Smith and his father, Scott, saw the need for an easy-to-use online survey tool for businesses and universities. The duo began building Qualtrics in their basement. Today, with 5,000 employees and 16,000 customers, Qualtrics’ signature Experience Management (XM) platform is the No. 1 solution to enhance customer, employee, product, and […]

For years, Marathon Health, a nationwide network healthcare solution, risked missing out on millions of dollars of pipeline due to an overworked and understaffed go-to-market team. Capacity issues plagued their marketing and sales teams, resulting in too many unaddressed inbound requests, ignored accounts, and gaps in their marketing-to-sales qualification process.  But that’s not the case […]

The challenge With myriad solutions and prospects visiting their site every day, the Qualtrics team wanted to make sure that their website was optimized for all visitors — and particularly target accounts. “We had all the traditional channels set up for users to get in touch with our brand, like filling out a form on […]

For pricing management and optimization platform, Vendavo, poor timing on lead follow-ups resulted in money lost. “Leads would come in, and they would just sit there for days and weeks or were ignored completely,” Steve Hastert, Director of Marketing at Vendavo, explains. Those leads no longer go ignored, thanks to 6sense Email Agents, an AI-powered […]

To take its sales and marketing tactics to the next level, SEI required a full assessment of its technology stack. By applying a data-driven approach and leveraging 6sense to identify and target new business, the SEI revenue team now sees accelerated revenue growth, powered by intent data and analytics. ‘ SEI leveled up their sales […]

Code42, based in Minneapolis, is a cybersecurity software company that offers solutions for stopping insider data leaks and IP theft. The company has more than 50,000 client organizations. Looking to generate leads and demand, Code42 moved to an account-based experience (ABX) and brought on 6sense. It was a smart play. The challenge Before 6sense, Code42 […]

Getting sales teams to adopt new technologies isn’t easy. However, 6sense customers have leveraged several effective approaches, including: But what happens when you execute all of these tactics? You get a revenue engine powerhouse like authentication software provider Auth0 (now Okta): The Challenges Auth0 is an easy-to-implement, extensible authentication and authorization platform. Auth0 turned to […]

Showpad is a global leader in revenue enablement technology, providing teams with modern selling solutions to maximize hybrid sales. The company was named a Strong Performer by Forrester’s Wave for Sales Content Solutions, recognized as a Top 10 software company by G2, and listed in Deloitte’s Fast 50 and Inc. magazine’s 2019 Best Workplaces. Showpad […]

As the global leader in 3D measurement, imaging, and realization solutions, FARO Technologies, Inc., helps manufacturers eliminate costly errors, builders construct astonishing projects, and law enforcement establish better cases. In their first month using 6sense to support their revenue team’s work, FARO saw: The Challenge FARO had always been a product-centric, engineering-led, sales-driven organization, which […]

Since 2007, Zendesk has led the way in providing customer engagement solutions to companies across the globe. As they began to reach for higher-level accounts, they brought in 6sense and found: The Challenge As Zendesk set its sights upmarket in enterprise companies, its leadership realized that leads were becoming less relevant.  In larger B2B purchases, […]

Custom Truck One Source is a nationwide, single-source provider of specialized truck and heavy equipment solutions like construction vehicles, oil and gas trucks, cranes, delivery trucks, and more. They used 6sense to transition from a traditional sales and marketing pattern to a data-driven digital strategy, and their business accelerated. The Challenge After years of growing […]

FARO Technologies is the global leader in 3D measurement imaging realization solutions, helping manufacturers eliminate costly errors, builders construct amazing projects, and law enforcement establish better cases. Recently, FARO found itself at an inflection point. Shifts in the market meant that what had sent FARO to the top might not keep it there. Moving to […]

Peter Tarrant, Tipalti’s Account Based Marketing Manager, joined us at the recent 6sense Austin Recap to share the secrets of his company’s incredible success. Tipalti is a global software company providing payment solutions to support companies, including accounts payable, global partner payments, and PO management. Tipalti’s sales and marketing organizations have grown nearly 5x since […]

Ashleigh Ford, Trend Micro’s Director of Marketing Operations, shared the silver linings Trend Micro found in the COVID B2B shakeup during our recent 6sense Austin Recap. Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information. Its platform protects over 500,000 organizations and more than 250 million individuals across clouds, […]

During our recent 6sense Austin Recap, Justin Keller, VP of Revenue Marketing at Drift, interviewed Waseem Kawaf, STANLEY Security’s Global VP of Digital Experience, about STANLEY’s Account-Based Experience (ABE) strategy. STANLEY Security is the integrated security solutions division of STANLEY Black & Decker. With decades of experience, STANLEY is an industry leader, delivering a comprehensive […]

Khoros provides a leading customer engagement platform that empowers organizations to build long-lasting relationships with their customers — and prospects — by creating powerful communities, managing social media communications, and aggregating feedback in a central location. The team at Khoros leverages 6sense to deliver personalized web experiences, shorten deal cycles, and increase average deal size. […]

ServiceMax is a leader in field service management, supporting customers who manage large, complex assets in the field. At the simplest and most powerful level, it enables 30 million work orders a year — about one per second. Since its founding in 2007, the company has experienced explosive growth. An existing satisfied 6sense customer, ServiceMax’s […]

Aruba is the networking subsidiary of Hewlett-Packard, providing secure edge-to-cloud networking solutions. Using AI-based machine learning, Aruba delivers simpler, faster, and more automated networks that analyze data to help businesses thrive. Aruba’s sales and marketing efforts have always been successful, but it found itself struggling with an unwieldy martech stack that hindered it from leveling […]

The Five9 customer engagement platform helps companies manage and optimize their customer interactions across communication channels from voice to SMS and more. In turn, this helps brands improve both their customer and employee experience. Despite being in an ultra-competitive sector, Five9 has achieved solid success. However, as they grew, they started to suffer under the […]

Backed by 6sense data, Cumulus Networks went from traditional Account Based Marketing (ABM) methods like static target account lists to a hyper-targeted, account engagement approach focused on the best accounts that are in-market, and therefore, more likely to close. With this approach: The Challenge Cumulus Networks was already on board with ABM, but they were […]

The buyer’s journey has changed in a way which leaves many sales and marketing teams struggling to find insight from within what we call the Dark Funnel. However, many technology companies are starting to build solutions to address the radical new way customers engage and buy today by collecting and organizing intent data as well […]

Sage Intacct, a leading financial software provider, is making great strides with its ABM strategy. Partnering with 6sense, the company completely transformed the way its website welcomed prospective accounts. This enabled the company to: The Challenge These days, B2B buyers conduct most of their research long before they contact a salesperson. To remain relevant and […]

The role of a Business Development Representative (BDR) can be daunting. But the game completely changes when BDRs are armed with the right intent data showing where accounts are in their buying journeys, what keywords they’re searching for, and what personas are engaging. Duo Security provides two-factor authentication and trusted access to applications. By partnering […]

Motorola Solutions knew they needed to find the right ABM solution to accelerate pipeline and drive more revenue. Using 6sense data as the platform for their ABM strategy, Motorola Solutions: The Challenge Tony Condi, Senior Director of Integrated Marketing and Operations at Motorola Solutions, explains that prior to 6sense, his team generated a large number […]

Qlik, an end-to-end data management and analytics platform, was looking to move to an account-based marketing (ABM) approach. Bringing 6sense on board was a key part of its ABM shift, leading to: The Challenge Before taking an ABM approach, Qlik treated all leads the same because they had no way to prioritize. They also had […]

PTC is a global software company that transforms how companies create, operate, and service products. When they brought in 6sense, they were able to achieve their goals in multiple areas, including: The Challenge On a mission to lead the digital transformation of marketing and meet the demands of an ever-changing business environment, PTC was looking […]

PTC is a global software company transforming how companies create, operate, and service products. Recently, the company built a unique martech stack — featuring 6sense, Drift and People.ai — that revolutionized its ability to identify, connect with, and pursue net-new business. This has led to faster and clearer: Identification of prospects Connection with accounts Research on buying […]

With the right data powering the entire revenue team, it’s possible to make significant changes at record speed. That was the case for 6sense customer MX, a solution that enables financial institutions and fintech companies to gather, enrich, present, and act on transactional data. Using 6sense’s data, MX created: The Challenge MX’s sales and marketing […]

Tipalti, a leading accounts payable software solution, revolutionizes supplier payments by automating processes for thousands of companies across diverse industries.  Spearheading their remarkable success is Peter Tarrant, who previously took on the role of Senior Manager of Account-based Marketing at Tipalti. With a keen strategic vision, Peter has meticulously crafted a go-to-market strategy that seamlessly […]

Sage Software is a global organization for integrated cloud accounting, people, and payroll systems, committed to supporting small and medium-sized businesses. By partnering with 6sense to shift their revenue team strategy, Sage brought forward: The Challenge Before 6sense — and before adopting an account engagement strategy — Sage applied similar sales and marketing tactics to […]

HighRadius, a fast-growing fintech company, recently shifted its corporate mindset, processes, and tech stack to align its entire revenue team to a 6sense-powered ABX strategy. 6sense’s access to deeper reporting insights revealed the impact of the revenue team’s marketing activities. It also highlighted the positive impact generated by the pivot to an account-based experience approach. […]

Sumo Logic, a cloud-based machine data analytics company, has been on a steady growth track for years and hit a major milestone in 2020 — going public on the NASDAQ Stock Market.  A critical piece in their success? The 6sense Account Engagement Platform. “As a user of 6sense,” Steven Fitz, Sumo Logic’s Chief Revenue Officer […]

Overview OSV was focused on finding an end-to-end account engagement platform that would enable them to be highly strategic in how they define campaign strategies and to provide a seamless, personalized customer experience — from reaching out to accounts in-market for their solutions, to targeting the right buyer personas through the right channels at the […]

Leading financial software provider Sage Intacct wanted to implement an account-based marketing (ABM) strategy to discover: The company’s ABM strategy took off when they partnered with 6sense, leading the company to: The Challenge Like many modern marketers, Nick Ezzo, VP of Demand Generation, found traditional email marketing campaigns just weren’t cutting it with today’s B2B […]