Alignment, Insight, Action: How Lyra Health Achieved GTM Harmony with 6sense
Staying ahead of the curve is crucial in B2B today. For Lyra Health, a leading workforce mental health care provider, the challenge was clear: bridge the gap between marketing and sales to create a unified, effective approach to customer engagement. 6sense became the catalyst to revolutionize Lyra’s go-to-market strategy, garnering impressive results like a 150% […]
Marathon Health’s Marketing Was ‘Lonely With No Insights.’ Now They Have Millions in Pipeline.
For years, Marathon Health, a nationwide network healthcare solution, risked missing out on millions of dollars of pipeline due to an overworked and understaffed go-to-market team. Capacity issues plagued their marketing and sales teams, resulting in too many unaddressed inbound requests, ignored accounts, and gaps in their marketing-to-sales qualification process. But that’s not the case […]
6sense Boosts Florence Healthcare’s Engagement with Big Pharma Customers by 25%
Florence Healthcare provides software that makes it easy for medical researchers to manage regulatory requirements of clinical trials. Its software is used by more than 10,000 research sites in 45 countries. Pharmaceutical company Pfizer tapped Florence’s software and vast network of research sites to conduct clinical trials worldwide for its COVID-19 mRNA vaccine. One reason […]