ThreatConnect Decreases Sales Cycle Length by 37% Using 6sense
ThreatConnect stands at the forefront of cybersecurity innovation, offering market-leading solutions for threat intelligence operations and cyber risk quantification. More than 200 of the world’s largest enterprises rely on ThreatConnect to defend and protect their organizations. But ThreatConnect’s traditional lead-based go-to-market market strategy fell short in empowering sales team members to identify accounts that were […]
Customer Fireside Chat with Trend Micro: Sharing the Secrets to Success
Ashleigh Ford, Trend Micro Director of Marketing Operations, shares the secrets to her 6sense success alongside Heather Foeh, 6sense Sr. Director of Customer Marketing.
The Next Wave of ABM at FireEye: Optimizing Scale, Personalization and Agility with Real-Time Account Insights
With a small but mighty ABM and Field Marketing team, FireEye is accelerating customer revenue, reputation and retention with this new agile approach. Join the session to discover how you can apply these industry-leading practices to your marketing programs.
Exploring Silver Lining: Digital Transformation Post-COVID with Trend Micro
Armed with data at their fingertips, the Trend Micro marketing team looked at their market, campaigns, and messaging in a new light.
Code42’s Journey to ABX: Moving from MQLs to Opportunities
Code42, based in Minneapolis, is a cybersecurity software company that offers solutions for stopping insider data leaks and IP theft. The company has more than 50,000 client organizations. Looking to generate leads and demand, Code42 moved to an account-based experience (ABX) and brought on 6sense. It was a smart play. The challenge Before 6sense, Code42 […]
How Drift Helped with STANLEY’s Transformative ABE Strategy: 6sense Austin Recap
During our recent 6sense Austin Recap, Justin Keller, VP of Revenue Marketing at Drift, interviewed Waseem Kawaf, STANLEY Security’s Global VP of Digital Experience, about STANLEY’s Account-Based Experience (ABE) strategy. STANLEY Security is the integrated security solutions division of STANLEY Black & Decker. With decades of experience, STANLEY is an industry leader, delivering a comprehensive […]
Keyfactor Swings for the ABX Fences with 6sense
Keyfactor is a cybersecurity software company within the identity and access management space. As Keyfactor began to experiment with aligning its revenue team’s efforts in an account-based experience (ABX) approach, it looked for martech partners that could help with targeting, metrics, and scaling. By diving into ABX with 6sense’s revenue platform, Keyfactor achieved: The challenge […]
Duo Security Sets BDRs up for Success with 6sense
The role of a Business Development Representative (BDR) can be daunting. But the game completely changes when BDRs are armed with the right intent data showing where accounts are in their buying journeys, what keywords they’re searching for, and what personas are engaging. Duo Security provides two-factor authentication and trusted access to applications. By partnering […]