Software and Technology

In the dynamic world of field service management solutions, Simpro, a global software group operating in six countries, faced a pivotal challenge: how to evolve from a purely inbound marketing approach to a more strategic, account-based model.   Under the guidance of Tim Lamb, vice president of growth marketing, strategically chose to focus on the UK […]

Bonterra is one of the fastest-growing social good software companies in the world. Through innovative solutions for fundraising, corporate social responsibility, and case management, Bonterra is working towards increasing giving to 3% of U.S. GDP by 2033, unlocking $573 billion for more global good annually.  Justin Lopez, account-based marketing manager (ABM) at Bonterra, shares how […]

Reltio, a leader in data unification and management, previously faced the all-too-common industry challenge—having to do more with less. Knowing that chasing lukewarm opportunities isn’t the most effective use of most business development representatives’ (BDRs) time, Reltio turned to 6sense’s AI’s Email Agents for support.  This case study dives deep into Reltio’s Email Agents strategy […]

By: Jim Vaillancourt, Founder of Lionhurst  Lionhurst is a digital marketing agency recognized as a Google Ads Product Expert. The company is one of three U.S. Gold Product Experts in the official Google Ads community. Lionhurst partners with 6sense to enhance Google Ads targeting strategies. Jim Vaillancourt, a key member of the team, brings expertise […]

JAGGAER, a world leader in procurement software, faced a common problem in the B2B industry: making their Account-Based Experiences (ABX) strategy work its best with limited resources. Despite being a sizable organization, resource allocation constrained their ABX efforts in North America. Annika Helmrich, Vice President of Growth Marketing at JAGGAER, recognized the need for a […]

When Taylor Allewelt joined FireMon as an account-based marketing manager, she discovered an untapped goldmine: the company’s 6sense instance wasn’t being used to its full potential. Together with Amy Yuan, director of marketing operations, they saw an opportunity to transform FireMon’s marketing approach.   Now that the company, a leader in network security policy management, had […]

ScienceLogic, a leader in automated IT operations and observability solutions, empowers organizations with actionable insights, seamless visibility across environments, and workflow automation to drive outcomes and eliminate manual tasks with their ScienceLogic AI platform. We sat down with Arielle Recine, vice president of lifecycle marketing, and Connor Wright, senior ABM manager at ScienceLogic, to learn […]

For Coveo, a leader in AI-powered search and generative experiences, aligning marketing and sales teams presented an ongoing challenge and opportunity. The marketing and business development teams have been working closely together under the CMO to maximize communication and collaboration. Through this alignment they discovered that their traditional lead-focused approach across four business lines relied […]

A leading automotive technology provider that helps resolve tens of millions of auto insurance claims has turned to 6sense’s Email Agents to ensure they don’t miss any critical opportunities. As a result, this enterprise platform is reaching more leads, personalizing messages at a scale that was previously impossible, and receiving more responses.   The problem […]

NinjaCat, the AI-enabled data and analytics platform built for marketing, integrates multi-channel data into a unified view, transforming how agencies, media companies, and brands manage and analyze performance.  To generate brand awareness in a distinctive and engaging manner, NinjaCat launched “Big Data Day,” an original musical audio drama that creatively explores the complexities of marketing […]

With a global reach, delivering network connectivity to enterprise and government sites in over 190 countries, Expereo has been helping businesses stay securely connected since 2004. However, in late 2022, Expereo faced significant challenges in their marketing efforts.  Marc Brunel-Walker, Expereo’s Director of Global Demand Generation, has worked in marketing for over 25 years. Shortly […]

Founded in 1985, Blue Yonder is a world leader in digital supply chain transformations. As a billion-dollar company, Blue Yonder invests in world-class technology platforms to fuel continuous growth in their go-to-market strategy.   Two platforms crucial to Blue Yonder’s success are 6sense and Drift.   PT Umphress is Blue Yonder’s Global Director of Digital Marketing. He […]

Blue Yonder, a world-leader in digital supply chain transformations, has used 6sense as their account-based marketing engine since 2020.   Recent ABM campaigns powered by 6sense have garnered impressive results for Blue Yonder, including:   To supercharge this growth even further, Blue Yonder decided to switch contact data providers to 6sense Sales Intelligence in early 2024.   PT […]

Drata, the leading compliance automation platform, invests in a world-class technology stack to maintain a competitive advantage. When Drata decided to switch from a leads-based to an account-based strategy, they knew 6sense would support this transition and drive revenue growth.  Drata’s Head of Marketing Operations, Kacee Court, explains how 6sense paid for itself within six […]

MentorcliQ is a leading all-in-one employee mentoring and ERG management platform that helps enterprise organizations design, launch, scale, and track the effectiveness of employee development, mentoring, and DEI initiatives When Gracey Cantalupo joined MentorcliQ as the Chief Marketing Officer in 2017, MentorcliQ didn’t have an account-based marketing strategy.   “Unlike most SaaS companies, we started with […]

In the dynamic world of digital marketing, Folloze stands out with their robust platform designed to deliver personalized marketing campaigns that resonate deeply with audiences. By harnessing a comprehensive set of data-driven insights, Folloze enables B2B marketers to craft customized journeys that not only engage but also convert.  Enter 6sense Revenue Marketing™, a leader in […]

Mission Cloud is a premier-tier AWS partner that provides managed and professional cloud services and software for adopting and managing AWS. Mia is Mission Cloud’s most active Business Development Representative. She was tasked recently with following up with attendees from an important conference. Mia crushed the assignment with a follow-up email campaign that reached over […]

Vertiv has provided IT infrastructure support for some of the world’s leading businesses since 1965, and with over 750,000 customer sites worldwide, Vertiv serves more than 70% of Fortune 500 companies.  Paul Russell, the London-based Global Customer Marketing Director at Vertiv, has been with the organization for over eight years. Noticing a sea change in […]

The cloud-native security platform, Elisity, came out of stealth in August 2020 and raised $37 million in Series B financing in 2024.  What’s behind Elisity’s supercharged growth? A combination of market demand, strong product-market fit, and the right tools to support ambitious go-to-market plans.  “We’re on an aggressive growth trajectory, which means there’s a lot […]

Flexential offers a comprehensive suite of IT solutions designed to keep businesses safe and their applications running. With over 20 years of experience, they provide customizable solutions for high-density computing, including colocation, cloud, connectivity, data protection, and professional services. Their FlexAnywhere™ platform, with 41 data centers across 19 markets, provides a 100Gbps private network backbone […]

ThreatConnect stands at the forefront of cybersecurity innovation, offering market-leading solutions for threat intelligence operations and cyber risk quantification.  More than 200 of the world’s largest enterprises rely on ThreatConnect to defend and protect their organizations.   But ThreatConnect’s traditional lead-based go-to-market market strategy fell short in empowering sales team members to identify accounts that were […]

Over the last decade, Sprout Social has quickly established itself as a technology-stack staple for organizations streamlining their social media. To support continued growth, Sprout Social implemented 6sense Revenue Intelligence in 2022.  Before implementing 6sense, Sprout Social’s revenue team members struggled to prioritize leads and outreach efforts. Now, 6sense equips Sprout Social’s sales development team […]

Director of Enterprise Marketing, Emily Reggia, joined Sandler with ambitious ideas for launching an account-based marketing strategy. Sandler had invested in multiple technologies and had a world-class revenue team, but they needed to bring everything together with in-depth data to understand the customer journey.   Therefore, Sandler implemented 6sense to orchestrate their ABM rollout, with support […]

As a leading provider of enterprise content management and business process management solutions since 1991, Hyland owes their 30+ years of success to the top-notch talent and technology they invest in.  Two of Hyland’s main growth drivers are 6sense and 2X, a Tier 1 6sense services partner that specializes in helping B2B sellers get the […]

With nearly 40,000 customers and 80 products in their portfolio, Ivanti has established itself as an IT software leader since 1995. Some of Ivanti’s most impactful growth has come from acquisitions, which have resulted in growing pains around merging customer data. Carole Groombridge, Ivanti’s Senior Director of Global Marketing Programs, has worked in IT for […]

Brett Fountain joined leading cybersecurity company Deepwatch to build their partner strategy with Amazon Web Services (AWS). As the current Head of Technology Alliances and with AWS experience in previous roles, Brett knew Deepwatch needed 6sense to run a successful AWS partnership.  Brett shares more on how Deepwatch harnesses the power of 6sense to navigate […]

BioCatch is a world-renowned leader in financial crime prevention powered by behavior biometric intelligence, which uses advanced analysis of a user’s physical and cognitive behavior to help banks protect consumers and their assets from fraud and cyberattacks.  Jonathan Daly joined the BioCatch team as Chief Marketing Officer in September 2022. He says 6sense has enabled […]

Harri, a leading frontline employee experience platform, serves over 35,000 restaurant and hotel locations with nearly 4 million employees.  With previous work experiences in the HR tech space and the restaurant industry, Harri’s Christine Rochelle, Director of Demand Generation and Content Marketing, and Sarah Higgins, Global VP, Field Marketing & Operations, are dedicated to Harri’s […]

QAD was established in 1979 in Santa Barbara, CA to solve a manufacturing issue. They have since expanded worldwide as an enterprise resource planning (ERP) software provider for customers in 100+ countries.  The main driver of QAD’s success is their world-class technology stack, which 6sense has been a part of since 2018.   Nancy Naretto, QAD’s […]

Netskope, a global cybersecurity leader, is redefining cloud, data, and network security. Elgie Hobson has been a Sales Development Representative at Netskope since 2022, and a daily practitioner of 6sense Sales Intelligence.   6sense Sales Intelligence offers sellers like Elgie an AI sales intelligence platform to acquire buying team and account data, allowing SDRs to uncover […]

When dealing with closed-lost accounts, most companies cut their losses and move on.  But Clari isn’t like most companies. Instead, they closely examine closed-lost accounts and find new ways to bring them back to life.  Or, at least, that’s what Tyler Pleiss and Derek Antti — Clari’s Senior Marketing Manager and Revenue Development Manager, respectively — […]

NewStore provides Omnichannel-as-a-Service for retail brands worldwide that want to accelerate their digital transformation. Headquartered in Boston and with offices in Berlin and the Dutch city of Utrecht, NewStore empowers brands everywhere to easily deliver amazing shopping experiences that store associates and consumers love. As NewStore expanded into international markets, the company’s demand generation team […]

In recent years, Ceros — an interactive content platform that empowers companies to transform their digital touchpoint experiences — was on a mission to expand their business. But they needed an account-based marketing solution to equip revenue team members with the kind of intent data and actionable insights that could generate meaningful results and growth. Gabi […]

LaunchDarkly, a leading feature management platform founded in 2014, serves over 4,000 customers ranging from startups to enterprise companies, such as NBC, Santander, Ryanair, and Vodafone.  While LaunchDarkly has successfully scaled as a Series D startup, they implemented 6sense in 2022 to gain deeper customer insights to keep the momentum up and to the right.  […]

The cloud-native security platform, Elisity, came out of stealth in August 2020 and has been approaching a Series B funding round. Elisity touts 1,000% year-over-year growth and expects to triple that number during fiscal year 2024.  What’s behind Elisity’s supercharged growth trajectory? A combination of market demand, strong product-market fit, and the right tools to […]

Automox, a leader in cloud-native IT operations, continues to make headlines with global expansion announcements and revolutionary product releases designed to automate IT endpoint management. This hypergrowth wouldn’t be possible without Automox’s account-based marketing team, which uses 6sense as a key tool in their go-to-market efforts.  Laura Partyka, Senior Manager of Account-based Marketing, knows a […]

The Retail industry is at a crossroads. Retailers have exited the turbulent COVID-19 years to enter now a period of massive transformation with advancements in AI, yet also significant headwinds of a looming recession. Opportunities and threats are shifting, yet the one constant in retail is focusing on superior customer experience to weather the storm. […]

Talend, a global leader in modern data management, is taking the work out of working with data. Founded in France in 2005 and headquartered in San Mateo, California, more than 7,250 customers around the world rely on Talend for modern data management that drives real business value.  Talend implemented 6sense at the beginning of 2022 […]

DealHub’s next-generation CPQ (Configure, Price, Quote) platform empowers visionary business leaders to connect their teams and processes, execute deals faster, and create accurate and predictable pipelines. Headquartered in Austin, DealHub helps the world’s most effective sales teams at growing companies like Braze, Freshworks, Drift, and Gong. DealHub has achieved 5 consecutive years of hypergrowth and […]

Former full-stack developer Vu Thai joined the hireEZ team as the Senior Growth Manager in 2021. He came in with a developer mindset, always looking for data. But, there was one problem: the go-to-market team made decisions based on what Vu calls “fuzzy data.”  hireEZ needed actionable insights to learn how to target their ideal […]

Bynder goes far beyond managing digital assets. The digital asset management (DAM) platform enables teams to conquer the chaos of proliferating content, touchpoints, and relationships to thrive. Founded in the Netherlands in 2013, Bynder quickly expanded beyond their Amsterdam HQ into Boston, San Carlos, Rotterdam, Barcelona, London, and Dubai. As Bynder grew, its leaders continually […]

As a hyper-growth startup company with multiple ideal customer profiles, UJET had to find a way to prioritize their sea of accounts. But the perfect ICP, product-market fit and messaging, don’t matter if accounts aren’t looking to buy. So, since UJET’s sales development representatives (SDRs) lacked account-level insights on the buyers’ journey, they experienced inconsistent […]

Zywave, a provider of software for insurance agencies, has long been an innovator in the insurance technology space. But in 2022, Zywave leaders identified a creaky internal blocker that could have weakened their commanding position: a 25-year-old customer database.   Additionally, over the past few years filled with rapid M&A activity, inconsistencies, and obsolete data infested […]

Edd Young, VP of Sales Operations at Martal Group, has over two decades of experience in sales and sales operations. So when the going got tough in early 2020, Edd and his team got going and pivoted their sales strategy, which resulted in 762% growth since the beginning of COVID-19.  Martal Group is a lead […]

Learn from CMO Ashley Deibert and Peter Lastowski, Director of Revenue Operations, about the lessons Piano learned along its ABX journey and how to align your sales and marketing teams around rich AI-driven account insights.

RepTrak’s journey of testing its go-to-market strategy with and without the power of AI is eye-opening. Hear first-hand what happens when you embrace the 6sense strategy.

Over 20 years ago, Ryan Smith and his father, Scott, saw the need for an easy-to-use online survey tool for businesses and universities. The duo began building Qualtrics in their basement. Today, with 5,000 employees and 16,000 customers, Qualtrics’ signature Experience Management (XM) platform is the No. 1 solution to enhance customer, employee, product, and […]

Diligent, a modern governance company, has evolved massively over the last few years. 6sense has been at the center of the evolution, aligning teams and providing an account-centric strategy.  Craig said the company’s grown more complex, and 6sense offers a strategic way to identify the right accounts. 6sense enables Diligent to augment account lists and […]

Before 6sense, Acronis faced capacity issues where there were more leads than sales could process.  Gaidar said 6sense has driven, on average, a 15-20% increase in sales efficiency. He said 6sense functions as a Salesforce plug-in providing sales team members a one-stop-shop for customer data.  Acronis has a list within Salesforce powered by 6sense data […]

Salesloft uses 6sense because of its ability to cater to both sales and marketing teams, enabling a full-funnel experience.  Melissa Meinert, Salesloft’s Senior Director of Demand Generation, has some advice for teams newly implementing 6sense.  “I recommend to any new customers — look at all the data sources that you already have and what 6sense […]

Social Chorus, a workforce communications platform, relied heavily on cold outreach in its sales strategy, which can be time-consuming and lead to a lot of dead ends. Now, 6sense tells Social Chorus exactly what accounts are searching, allowing the Sales team to be more precise in their outreach efforts.

6sense empowers Drift users by proactively providing invaluable buyer-intent data on accounts that are visiting their websites. This sidesteps slow, traditional marketing methods, accelerates the sales process and boosts conversion rates. Katie said 6sense allows website visitors to skip filling out dead-end forms and instead enables her team to create meaningful conversations from the get-go. […]

The challenge With myriad solutions and prospects visiting their site every day, the Qualtrics team wanted to make sure that their website was optimized for all visitors — and particularly target accounts. “We had all the traditional channels set up for users to get in touch with our brand, like filling out a form on […]

For pricing management and optimization platform, Vendavo, poor timing on lead follow-ups resulted in money lost. “Leads would come in, and they would just sit there for days and weeks or were ignored completely,” Steve Hastert, Director of Marketing at Vendavo, explains. Those leads no longer go ignored, thanks to 6sense Email Agents, an AI-powered […]

Learn how SAP has redefined its campaign mix to a series of top of funnel, acceleration, 1:1, and micro-targeted programs; and establishing a new function for targeting, creative development, campaign testing, and optimization delivered by 2X.

Hear key takeaways from ServiceMax about marketing and sales alignment – specifically around account selection, automation, advertising across regions, and gifting, as well as results from the campaign that drove $2M in pipeline

Khoros provides a leading customer engagement platform that empowers organizations to build long-lasting relationships with their customers — and prospects — by creating powerful communities, managing social media communications, and aggregating feedback in a central location. The team at Khoros leverages 6sense to deliver personalized web experiences, shorten deal cycles, and increase average deal size. […]

Getting sales teams to adopt new technologies isn’t easy. However, 6sense customers have leveraged several effective approaches, including: But what happens when you execute all of these tactics? You get a revenue engine powerhouse like authentication software provider Auth0 (now Okta): The Challenges Auth0 is an easy-to-implement, extensible authentication and authorization platform. Auth0 turned to […]

Showpad is a global leader in revenue enablement technology, providing teams with modern selling solutions to maximize hybrid sales. The company was named a Strong Performer by Forrester’s Wave for Sales Content Solutions, recognized as a Top 10 software company by G2, and listed in Deloitte’s Fast 50 and Inc. magazine’s 2019 Best Workplaces. Showpad […]

RepTrak is the world’s leading reputation data and insights company, offering the only global platform for data-driven insights on reputation, brand, and ESG (environmental, social, and governance). To shake up their marketing team’s processes and deliver qualified prospects to sales, RepTrak brought in 6sense and reaped: The Challenge RepTrak had traditionally relied on old-fashioned tactics, […]

Since 2007, Zendesk has led the way in providing customer engagement solutions to companies across the globe. As they began to reach for higher-level accounts, they brought in 6sense and found: The Challenge As Zendesk set its sights upmarket in enterprise companies, its leadership realized that leads were becoming less relevant.  In larger B2B purchases, […]

SUCCESS Computer Consulting is a best-in-class provider of managed IT support — helping small and medium-sized businesses manage networks, preserve or recover data, mitigate cybersecurity threats, and more. The 100-person firm has been locally owned and operated in Minnesota’s Twin Cities for three decades. Until 2021, SUCCESS’ marketing approach centered around high-volume, low-success “spray and […]

Ashleigh Ford, Trend Micro’s Director of Marketing Operations, shared the silver linings Trend Micro found in the COVID B2B shakeup during our recent 6sense Austin Recap. Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information. Its platform protects over 500,000 organizations and more than 250 million individuals across clouds, […]

New-Jersey based AlgoSec helps the world’s largest and most complex organizations secure the connectivity of their business applications. Throughout the 2000s and 2010s, the company grew and built a sophisticated sales infrastructure — but the disruption of COVID-19 brought forth an opportunity to rethink its revenue team’s efforts. Integrating the 6sense Revenue AI™ platform and implementing […]

Peter Tarrant, Tipalti’s Account Based Marketing Manager, joined us at the recent 6sense Austin Recap to share the secrets of his company’s incredible success. Tipalti is a global software company providing payment solutions to support companies, including accounts payable, global partner payments, and PO management. Tipalti’s sales and marketing organizations have grown nearly 5x since […]

ServiceMax is a leader in field service management, supporting customers who manage large, complex assets in the field. At the simplest and most powerful level, it enables 30 million work orders a year — about one per second. Since its founding in 2007, the company has experienced explosive growth. An existing satisfied 6sense customer, ServiceMax’s […]

Aruba is the networking subsidiary of Hewlett-Packard, providing secure edge-to-cloud networking solutions. Using AI-based machine learning, Aruba delivers simpler, faster, and more automated networks that analyze data to help businesses thrive. Aruba’s sales and marketing efforts have always been successful, but it found itself struggling with an unwieldy martech stack that hindered it from leveling […]

The Five9 customer engagement platform helps companies manage and optimize their customer interactions across communication channels from voice to SMS and more. In turn, this helps brands improve both their customer and employee experience. Despite being in an ultra-competitive sector, Five9 has achieved solid success. However, as they grew, they started to suffer under the […]

Backed by 6sense data, Cumulus Networks went from traditional Account Based Marketing (ABM) methods like static target account lists to a hyper-targeted, account engagement approach focused on the best accounts that are in-market, and therefore, more likely to close. With this approach: The Challenge Cumulus Networks was already on board with ABM, but they were […]

The buyer’s journey has changed in a way which leaves many sales and marketing teams struggling to find insight from within what we call the Dark Funnel. However, many technology companies are starting to build solutions to address the radical new way customers engage and buy today by collecting and organizing intent data as well […]

Sage Intacct, a leading financial software provider, is making great strides with its ABM strategy. Partnering with 6sense, the company completely transformed the way its website welcomed prospective accounts. This enabled the company to: The Challenge These days, B2B buyers conduct most of their research long before they contact a salesperson. To remain relevant and […]

Qlik, an end-to-end data management and analytics platform, was looking to move to an account-based marketing (ABM) approach. Bringing 6sense on board was a key part of its ABM shift, leading to: The Challenge Before taking an ABM approach, Qlik treated all leads the same because they had no way to prioritize. They also had […]

CoreView helps enterprise organizations avoid security risks, cut operating costs, and improve productivity across the SaaS applications they use. In early 2020 it became evident that there was a shift happening throughout the world — something Tahlor DiCicco, CoreView VP’s of Global Marketing, calls a “forced digital transformation” — they knew they had to adjust […]

PTC is a global software company that transforms how companies create, operate, and service products. When they brought in 6sense, they were able to achieve their goals in multiple areas, including: The Challenge On a mission to lead the digital transformation of marketing and meet the demands of an ever-changing business environment, PTC was looking […]

PTC is a global software company transforming how companies create, operate, and service products. Recently, the company built a unique martech stack — featuring 6sense, Drift and People.ai — that revolutionized its ability to identify, connect with, and pursue net-new business. This has led to faster and clearer: Identification of prospects Connection with accounts Research on buying […]

With the right data powering the entire revenue team, it’s possible to make significant changes at record speed. That was the case for 6sense customer MX, a solution that enables financial institutions and fintech companies to gather, enrich, present, and act on transactional data. Using 6sense’s data, MX created: The Challenge MX’s sales and marketing […]

Tipalti, a leading accounts payable software solution, revolutionizes supplier payments by automating processes for thousands of companies across diverse industries.  Spearheading their remarkable success is Peter Tarrant, who previously took on the role of Senior Manager of Account-based Marketing at Tipalti. With a keen strategic vision, Peter has meticulously crafted a go-to-market strategy that seamlessly […]

Sage Software is a global organization for integrated cloud accounting, people, and payroll systems, committed to supporting small and medium-sized businesses. By partnering with 6sense to shift their revenue team strategy, Sage brought forward: The Challenge Before 6sense — and before adopting an account engagement strategy — Sage applied similar sales and marketing tactics to […]

HighRadius, a fast-growing fintech company, recently shifted its corporate mindset, processes, and tech stack to align its entire revenue team to a 6sense-powered ABX strategy. 6sense’s access to deeper reporting insights revealed the impact of the revenue team’s marketing activities. It also highlighted the positive impact generated by the pivot to an account-based experience approach. […]

Sumo Logic, a cloud-based machine data analytics company, has been on a steady growth track for years and hit a major milestone in 2020 — going public on the NASDAQ Stock Market.  A critical piece in their success? The 6sense Account Engagement Platform. “As a user of 6sense,” Steven Fitz, Sumo Logic’s Chief Revenue Officer […]

Leading financial software provider Sage Intacct wanted to implement an account-based marketing (ABM) strategy to discover: The company’s ABM strategy took off when they partnered with 6sense, leading the company to: The Challenge Like many modern marketers, Nick Ezzo, VP of Demand Generation, found traditional email marketing campaigns just weren’t cutting it with today’s B2B […]