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Events & Webinars

Is My Job Going Away? Real Answers for Real BDRs

Is My Job Going Away? Real Answers for Real BDRs

BDR Transformation: Strategies for Modern Sales Success

BDR Transformation: Strategies for Modern Sales Success

“BDR Transformation” isn’t just a buzzword—it’s the key to unlocking smarter sales. Join Van Miner, Head of Business Development at 6sense, to dive into how BDRs and BDR Leaders can level up with data-driven strategies, sharper outreach, and better alignment with sales goals.

European B2B Buyer Experience Webinar

European B2B Buyer Experience Webinar

Kerry and Koen examine the buyer-led shift, the true length of the buying cycle and how to navigate its complexity, and why being top of mind is critical in B2B.

Level Up: Measuring Your ABM Campaign

Level Up: Measuring Your ABM Campaign

CONGRATS, you’ve made it to the FINAL level of Level Up! ABM EXPERT STATUS UNLOCKED. But like every good video game, there’s one last level. You know how to execute ABM campaigns, but how do you measure them? It’s time marketing and sales teams focus on different key performance indicators than traditional B2B marketing KPIs […]

Level Up: Account-Based Personalization

Level Up: Account-Based Personalization

Welcome to level seven! The best ABM approaches blend personalization with orchestration. It’s like choosing the right character and mastering their moves. During this session, experts from 6sense and Mutiny will teach you how to create best-in-class personalization experiences for your audience, in addition to:

B2B Buyer Experiences in Manufacturing

B2B Buyer Experiences in Manufacturing

Join Kerry Cunningham, Head of Research at 6sense, to learn key findings from the 2024 B2B Buyer Experience Report, focusing specifically on the Manufacturing sector. Join Kerry to discover:

6 Winning AI Plays for Automating Outbound

6 Winning AI Plays for Automating Outbound

If you’re not yet automating your outbound efforts, you’re missing a huge opportunity to take some burden off your team while also boosting pipeline. In this webinar session, our 6sense AI experts, Adam Kaiser, Mac Conn and Chris Dutton, reveal six winning plays for automating outbound. In this session, you’ll learn:

B2B Buyer Experiences in Financial Services

B2B Buyer Experiences in Financial Services

Head of Research, Kerry Cunningham, dives into his latest findings around the B2B buyer experience specific to the financial services industry.

Cold Calling Sucks (And That’s Why It Works!)

Cold Calling Sucks (And That’s Why It Works!)

Tired of low email reply rates and struggling to book meetings? You’re not alone. Cold calling can feel like a grind, but it’s still one of the most effective ways to boost sales.  In this webinar session, Nick Cegelski, Founder of 30 Minutes to President’s Club and Ernest Owusu, 6sense’s Head of Sales Development Transformation […]

Level Up: Account-Based Digital Advertising

Level Up: Account-Based Digital Advertising

In levels three through five, you learned how to execute an ABM campaign from start to finish and what content is best to use. Now you’ve likely got a few questions about how to successfully execute digital advertising within your ABM strategy. In this session you’ll learn:

Building Your AI Strategy for 2025

Building Your AI Strategy for 2025

As we approach 2025, integrating AI into your business strategy is no longer a luxury — it’s a necessity. In this webinar, we’ll explore how AI can help grow your pipeline and boost efficiencies, providing you with a competitive edge in the market. During this session, you’ll: Whether you’re starting to consider using AI or […]

The Demise of the Marketing Automation Platform: Insights from Research In Action

The Demise of the Marketing Automation Platform: Insights from Research In Action

Research In Action’s latest research report interviewed 1,000 global business managers and revealed that 87% of companies are reassessing their current Marketing Automation Platforms (MAP) as they reconsider marketing investments and transition from working individual leads to account-based revenue management.   In this webinar Peter O’Neill, Research Director at Research In Action GmbH, and Kerry Cunningham, […]