Guides

Understanding Wealth Management marketing Wealth management marketing focuses on promoting financial products and services. It involves a deep understanding of the unique needs and preferences of potential clients, as well as the regulatory and compliance requirements specific to the sector. Successful wealth management businesses use targeted marketing strategies to form long-term client relationships. These strategies […]

Introduction Do you struggle with reaching your B2B buyers with the right message at the right time? Do your deals bog down because it takes too long to identify and influence key members of your customers’ buying teams? If the answers are yes, you’re not the only one. Many companies lack data-backed insights into potential […]

What is anonymous website visitor identification? Studies show that only 3-4% of B2B visitors fill out forms on websites. Even among actual buyers from target accounts, only about 20% fill out forms.  That leaves B2B businesses left in the dark when it comes to capturing 80% of potential revenue opportunities. That’s why identifying anonymous website traffic is […]

Introduction  It’s common to confuse prospecting with lead generation. Both involve identifying potential customers and driving revenue. What makes them different? The approach and the stage of the sales process. Prospecting is all about finding potential customers who fit your target market. This could involve anything from cold calling to scouring LinkedIn for the right […]

Introduction In our recent look at the differences between account-based practices in EMEA and North America, it was no surprise that General Data Protection Regulation (GDPR) made the list. While companies covet the proven results of an account-based approach, they’re also concerned — and often a little confused — about how a deanonymizing go-to-market machine complies with privacy-based […]

Introduction Back in 2020, we wrote a book called BDRs Are a BFD. In it, we argued that business development reps (BDRs) are pivotal to the success of modern B2B sales and marketing efforts. Not only are they the primary driver of pipeline, they’re also the voice of the brand and the curators of the prospect experience. […]

What is growth marketing? B2B growth marketing is an evolution of traditional marketing strategies that embraces data-driven, scientific approaches to revenue generation. Traditionally, marketing focuses on top-of-funnel activities that attract potential customers and deliver them to sales teams. Growth marketing integrates the entire pipeline. When implemented effectively, this approach leverages every opportunity to acquire, convert, and retain […]

LinkedIn’s 800 million members and 310 million active monthly users hail from countless industries and disparate roles … all of which represent a wide spectrum of business interests and concerns. If you want people to actually listen to you at this party, you don’t bring a megaphone. You need precise messaging and targeting — saying the exact right thing to […]

Introduction For B2B marketers, squeezing every drop of value from your marketing budget is the name of the game. You’re dealing with long sales cycles and complex buying journeys, so making sure you’re hitting the right accounts with the right message at the right time is mission-critical. And let’s be honest, for most B2B companies, Google Ads eats […]

Introduction Overcoming marketing & sales challenges in manufacturing Manufacturing revenue teams often struggle to align and maximize growth due to industry-specific hurdles: These challenges are compounded by disconnected data between marketing and sales, leading to missed opportunities from anonymous buyer behavior (what 6sense calls the “Dark Funnel“). 6sense provides manufacturing teams with unified, actionable insights […]

Introduction Twenty years ago, when B2B marketers were just beginning to leverage behavioral targeting in their digital ad spends, few could’ve ever imagined how influential targeting data would eventually become. These days, nearly all digital campaigns use data to target their specific audiences. Not too long ago, ad buyers might’ve said, “I need to reach senior […]

What is a sales prospecting template? Sales prospecting templates are structured frameworks used for outreach by revenue teams. If you don’t already have one, it’s time to start building it. If you do, it’s probably time to review it. By offering a consistent format, sales prospecting templates bring efficiency to the complex processes of prospecting, […]