If you’re a demand gen manager or marketing ops practitioner, you know the struggle. You’re juggling multiple tools, your data is scattered across platforms, and creating cohesive campaigns feels like herding the proverbial bunch of cats.
Today, I’m thrilled to share the launch of 6sense Intelligent Workflows, a new product I believe will be a game-changer for marketers, demand gen managers, and MOPs teams.
This new addition to the 6sense platform brings together data management and omnichannel engagement in a single canvas, and I’m excited to show you why that matters for your day-to-day work.
Scale personalization with AI and without breaking a sweat
One of the biggest challenges we hear from customers is how to personalize at scale. With Intelligent Workflows, you can now leverage AI-driven insights to automatically move contacts into the right channels based on their intent and buying stage. No more manual segmentation or guesswork.
Right message, right buyer, right time
We’ve also made it possible to dynamically move contacts into different campaigns based on real-time buyer data. This means your prospects get the messages that resonate with where they are in their buying journey, maximizing engagement and conversion rates.
Say goodbye to manual work
Let’s be honest — nobody got into marketing to spend hours building lists and setting up campaign workflows (at least I hope you didn’t). Intelligent Workflows automates list creation, audience management, and campaign setup, freeing you up to focus on strategy and creativity.
One place for Sales and Marketing
Perhaps what I’m most proud of is how Intelligent Workflows breaks down the silos between the various teams within a revenue organization. With a central place for orchestrating customer journeys, everyone in sales, marketing and operations can see how their combined efforts work together. Everyone’s working from the same playbook, with the same data, driving toward the same goals.
“Intelligent Workflows has transformed our marketing campaigns at FireMon, enabling us to deliver strategic, omnichannel buyer experiences. With the ability to map the entire customer journey and personalize content at each stage, we’ve been able to execute more effective campaigns and save 10 hours per week in planning and reporting time. It’s shifted us from campaign executors to customer journey architects.” – Amy Yuan, Director of Marketing Operations at FireMon
Our drag-and-drop canvas makes building multi-step campaigns simple, while advanced decisioning logic and conditional workflows give you flexibility to create sophisticated engagement strategies. Intelligent Workflows is already driving real results. Our beta customers have seen marketing influence on pipeline grow from 20% to over 80%, and buyer engagement increase by 50%.
Intelligent Workflows currently integrates with CRM systems (Salesforce and HubSpot), marketing automation platforms (Marketo, HubSpot, Marketing Cloud, Eloqua), sales engagement platforms (Salesloft, Outreach), and digital advertising channels (Meta, LinkedIn, Google, 6sense Display).
Intelligent Workflows is available for all 6sense Marketing Intelligence customers with a phased rollout beginning March 25, 2025! We are so excited to get this into the hands of all 6sense customers and introduce it to future 6sense customers.
