CONGRATS, you’ve made it to the FINAL level of Level Up! ABM EXPERT STATUS UNLOCKED. But like every good video game, there’s one last level. You know how to execute ABM campaigns, but how do you measure them?
It’s time marketing and sales teams focus on different key performance indicators than traditional B2B marketing KPIs like MQLs or SQLs. During this webinar, you’ll throw legacy metrics out the door and learn all about account-based engagement metrics that matter.
In this session you’ll learn:
- Legacy metrics vs. account engagement metrics – what’s in and what’s out when measuring your ABM campaign results
- Why you should dump your MQL goals
- How experts from Gilroy & Atos measure ABM campaigns with best-in-class success metrics
