Data shouldn’t slow you down. 6sense automatically validates, enriches, and standardizes data before it enters your systems — so you can focus on closing deals, not cleaning spreadsheets.
Clean data is the lifeblood of B2B
Effective data preparation transforms raw information into actionable intelligence, allowing B2B companies to identify qualified prospects and engage with precision. Proper data cleansing and enrichment eliminates costly errors and ultimately drives higher conversion rates and stronger customer relationships that directly impact the bottom line.
See what happens behind the scenes in 6sense
Say goodbye to dirty data
Accuracy & validation
- Verification that contact information is current (email, phone, job title)
- Confirmation of company details (size, industry, location)
- Checking for duplicate records
- Validation that email addresses are active
Enrichment
- Addition of missing firmographic data to account records
- Addition of relevant technographic information
- Addition of social media profiles
- Mapping of business unit or subsidiary relationships
Quality control
- Regular data freshness checks
- Automated error detection
- Statistical quality scoring
- Match rate reporting
Standardization
- Consistent formatting of fields (phone numbers, addresses, titles)
- Maintainance of uniform company naming conventions
- Use of standard industry classifications
- Normalization of job titles and departments
Compliance
- GDPR and CCPA compliance verification
- Consent status tracking
- Opt-out list maintenance
- Data source documentation
Integration readiness
- Field mapping to target systems
- Data type compatibility
- Required field completion
- Format compatibility with CRM/MAP systems