Swimming Upstream: The Power of Modern Cold Calling
We operate in an era of AI-powered sales tools and automated sequences. With these advanced solutions at our fingertips, the old-fashioned sales approach to cold calling seems obsolete. But data tells a surprising story: Strategic cold calling remains one of the most effective ways to drive B2B sales results. In this guide, learn why cold […]
Conversational Email Playbook
Dive into plays revenue teams use to create & convert more pipeline with generative AI.
Business Impact Framework Report
Revenue generation is 120% more effective when using 6sense to identify and pursue accounts that are in-market and ready to buy.
Embrace Benchmarking to Discover How Your Marketing Stacks Up
In this ebook, 6sense CMO Latané Conant shares why industry-based benchmarking is the one of best ways for marketing teams to measure success.